What better way for Buffy star Sarah Michelle Geller to return to television than to immediately kick some ass of the corporate kind?
Time Warner Cable was refusing to pay CBS for broadcasting in major markets such as New York and Dallas, but pressure from both football fans and especially Buffy fans anticipating a new Geller series, "The Crazy Ones," they backed down.
From Businessweek
The month-long staring contest between CBS (CBS) and Time Warner Cable (TWC) is over, now that Time Warner has blinked first. The cable giant agreed to pay significantly more than its prior rate for the right to beam CBS signals in New York, Los Angeles, and Dallas, though not quite as big an increase as the network was seeking. It’s “hard to believe this isn’t a CBS victory,” Richard Greenfield, an analyst with BTIG in New York, said in an e-mail to Bloomberg.
. . . With CBS airing its first pro football games of the season on Sunday, including Chicago’s beloved Bears, Time Warner Cable was in store for some serious ire if it didn’t get the network back on its platform.
CBS, however, had an additional programming ace up its sleeve in recent negotiations: Buffy the Vampire Slayer. More precisely, Sarah Michelle Gellar, who stars in The Crazy Ones, a CBS comedy about an ad agency that will premiere on Sept. 26.
In large part because of the seven years she spent hunting the undead, Gellar still carries a cultish fan-base, according to Networked Insights, a New York-based data-analysis shop that helps such big companies as General Electric (GE) deploy advertising dollars. Buffy vanished from the airwaves in 2003, yet Gellar still sparks more conversations on social-media platforms than any of CBS’s actors. That’s a group that includes Robin Williams, who headlines Gellar’s new show, Will Arnett, Carrie-Anne Moss, and all kinds of other top-flight talent that wasn’t in Scooby-Doo 2 or I Know What You Did Last Summer, as Gellar was.
