Funny new behind-the-scenes trailer for "The Crazy Ones" TV show starring Sarah Michelle Geller and Robin Williams.
Fall 2013 on CBS.
I haven't seen it confirmed anywhere, but the title of the show seems to come from the "Think Different" ad campaign in the 1990s from Apple Computer. Below is the quote and the video, with a voice-over by Richard Dreyfus
Here’s to the crazy ones.
The misfits. The rebels. The troublemakers.
The round pegs in the square holes.
The ones who see things differently.
They’re not fond of rules.
And they have no respect for the status quo.
You can praise them, disagree with them, quote them,
disbelieve them, glorify or vilify them.
About the only thing you can’t do is ignore them.
Because they change things.
They invent. They imagine.
They heal. They explore. They create. They inspire.
They push the human race forward.
Maybe they have to be crazy.
How else can you stare at an empty canvas and see a work of art?
Or sit in silence and hear a song that’s never been written?
Or gaze at a red planet and see a laboratory on wheels?
While some may see them as the crazy ones, we see genius.
Because the people who are crazy enough to think they can change the world,
are the ones who do…
From Wikipedia
"Think different" was an advertising slogan for Apple Computer (Apple Inc. as of 2007) in 1997 created by the Los Angeles office of advertising agency TBWA\Chiat\Day.[1] It was used in a television commercial, several print advertisements and a number of TV promos for Apple products.
. . . The words "think different" were created by Chiat/Day art director Craig Tanimoto. The text of the various versions of this commercial was written by Rob Siltanen and Ken Segall. Music was composed by Chip Jenkins for Elias Arts.
The one-minute commercial featured black-and-white footage of 17 iconic 20th century personalities. In order of appearance they were: Albert Einstein, Bob Dylan, Martin Luther King, Jr., Richard Branson, John Lennon (with Yoko Ono), Buckminster Fuller, Thomas Edison, Muhammad Ali, Ted Turner, Maria Callas, Mahatma Gandhi, Amelia Earhart, Alfred Hitchcock, Martha Graham, Jim Henson (with Kermit the Frog), Frank Lloyd Wright and Pablo Picasso. The commercial ends with an image of a young girl opening her closed eyes, as if making a wish. The final clip is taken from the All Around The World version of the "Sweet Lullaby" music video, directed by Tarsem Singh; the young girl is Shaan Sahota, Singh's niece.[4]
